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Event Details

Billboard cited Next Big Sound as
of one of the
top 10 Digital Music Startups for 2010, and
included Alex
White on their 30 Under 30 list!
Next Big Sound Premier: Using Data to Get Ahead in the Music Industry
Join Alex White and Colin
Willis as they walk you through a demo of Next Big Sound Premier, the
most powerful music analytics tool on the market. nextbigsound.com tracks hundreds of thousands of bands in
real-time across all the major web properties (MySpace, Facebook,
Last.fm, iLike, YouTube, Twitter, Wikipedia and a dozen others). Next
Big Sound Premier is the next
generation decision making platform that helps measures the
effectiveness of career-building and revenue generating activities that
bands, managers, labels and other industry professionals do everyday. Premier is a paid-for subscription service built from
thousands of conversations throughout the industry. During this webinar
we will walk you through the platform and show how artists and the
industry are using Premier to see social media
numbers alongside traditional sales and radio information, traffic to a
.com (through Google Analytics), and P2P data all in one location and
using all this information to make decisions that drive their business
forward.
Presenters
Alex White
Alex spent two years at Universal Records, worked at a recording
studio, ran his own radio show, did all the booking and producing at
Northwestern University (Kanye West, Wilco, Flight of the Conchords,
Counting Crows) and went out on the road up-and-coming band on a
two-month long nationwide tour. In the past he played guitar, wrote
songs and fronted his own band in upstate NY. He went to school at
Northwestern University where he met his Next Big Sound co-founders.
They went through the TechStars program during the summer of 2009 in
Boulder, CO and raised a round of venture financing from Foundry Group,
Alsop Louie, SoftechVC and several prominent angels.
Colin Willis
Colin’s career
spans 30 years plus. He has held positions of increasing responsibility
from College Representative to Sr. Vice President while at CBS
Records/Sony Music, witnessing and participating in industry change and
transformation during those years. Colin also acts as creative and
business advisor to Vanguard recording artist Daphne Willis providing
him with invaluable insight to artist issues. Joining Next Big Sound in
July of 2009, Colin brings a passion for developing new artists and an
understanding of how analytics drive decision making, giving him a
unique perspective for contribution to both product and business
development. On Next Big Sound, he says, “It is very exciting and
gratifying to be working with such a talented and committed crew who
share the belief that data and analytics, online and off, is playing an
indispensible role in evolving the way the music industry must measures
results, builds artists’ careers and discovers opportunities for driving
revenue.”
Hosted By
NARM
Established in 1958, the National Association of Recording Merchandisers (NARM) is the leading trade association for music retailers; wholesalers; distributors; record labels; multimedia suppliers; technology, telecommunications and media companies; suppliers of related products and services; and individual professionals and educators in the music business. The Association advances the promotion, marketing, distribution, and sale of music by providing its members with a forum for diverse meeting and networking opportunities, information, and education to support their businesses, as well as advocating for their common interests. NARM’s retail members operate thousands of physical, digital and mobile storefronts that account for about 90% of the music sold in the U.S. market.